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Where there is more to logic than TRUE or FALSE

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SEO Keywords and Tags

Tuesday, May 11th, 2010 | SEO | Boolean

Had a client today with a triple figure for keywords. Guess what? Less can be more!

A few tips on selecting relevant keywords:

neither too general, nor too specific
in common usage
relevant to the site in question

General keywords will be competing against millions of other search results, while becoming too specific will attract better searches, – there will be less of them. Finding the balance is our goal here.

People tend to search in two to four word phrases, (single word searches are very uncommon) so make your keywords realistic.

Keyword placement

Dont limit yourself to the document body text, remember:

headline text (H1, H2, etc)
header tags: title, meta
HTML comments
URLs and links
image ALT tags

This barely scratches the surface of this subject, – what else can you add to it?

2 Comments to 'SEO Keywords and Tags'

Dazzle
May 11, 2010

Dont forget keyword density. Every search engine is slightly different of course, but some things to consider:

Not all sentences require the inclusion of keywords

The primary keyword should not be more than 4% of total content, while secondary keywords should be less than 2%

Boolean
May 11, 2010

That is true Dazzle.

Remember when doing your word count prior to calculating the density to include the instances that your user may not see (meta tags such as Alt, Comments etc)

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Where there is more to logic than TRUE or FALSE

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SEO Keywords and Tags

2 Comments to 'SEO Keywords and Tags'

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